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Search - The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power

The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
The Aisles Have Eyes How Retailers Track Your Shopping Strip Your Privacy and Define Your Power
Author: Joseph Turow
By one expert?s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives? drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fa...  more »
ISBN-13: 9780300212198
ISBN-10: 0300212194
Publication Date: 1/17/2017
Pages: 352
Rating:
  • Currently 3.3/5 Stars.
 3

3.3 stars, based on 3 ratings
Publisher: Yale University Press
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 2
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esjro avatar reviewed The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power on + 775 more book reviews
This book was published by an academic press, and can be dry in places (though the author does seem to try to minimize that). However, the contents are very, very disturbing. The book gives a brief history of how marketers gather and use data about consumers, then goes on to describe how brick and mortar stores are trying to gather data about individual consumers as is now possible for online vendors. The discussions of what marketers have planned for facial recognition technology and wearable tech are super creepy.

In the end, it is quite depressing because action will be needed on a government level to stop this. Only a couple of states so far have acted to protect the privacy of their citizens. Ugh.


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