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Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control
Amazon Marketplace Dilemma A Brand Executive's Challenge Growing Sales and Maintaining Control
Author: James Thomson, Joseph Hansen
Brand executives face two key questions in addressing the Amazon marketplace:  — 1. Will the brand be sold on the Amazon Marketplace?  — 2. If yes, then what distribution approach makes most sense for the brand?  — As we will discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always s...  more »
ISBN-13: 9780998484600
ISBN-10: 0998484601
Publication Date: 6/5/2017
Pages: 154
Edition: 2
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Publisher: Buy Box Experts
Book Type: Paperback
Members Wishing: 0
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