Anatomy of a Business Plan Author:Linda Pinson, Jerry Jinnett With its clear and concise language, this book explains how to prepare an effective plan for starting up a new business. It offers a detailed discussion of the three major areas of business planning--organization, marketing, and finances--and shows how to bring all the necessary information together and keep it up-to-date. Includes a useful reso... more »urce section and a glossary of key business terms.« less