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Search - Annual Editions: Marketing 02/03

Annual Editions: Marketing 02/03
Annual Editions Marketing 02/03
Author: John E. Richardson, John Richardson
The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.
ISBN-13: 9780072507027
ISBN-10: 0072507020
Publication Date: 1/7/2002
Edition: 24th
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Publisher: Dushkin/McGraw-Hill
Book Type: Paperback
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