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Another One Bites the Grass: Making Sense of International Advertising
Another One Bites the Grass Making Sense of International Advertising
Author: Simon Anholt
Another One Bites the Grass "An inspiring, thought-provoking perspective on creating effective and sustainable international advertising." —Charles Lanphear, Global Media Director H.J. Heinz Company "At last, here’s a really intelligent new approach to the age-old problem of making great international ads. A must-read for everyone in t...  more »
ISBN-13: 9780471354888
ISBN-10: 0471354880
Publication Date: 1/2000
Pages: 336
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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