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Applications in Basic Marketing (Clippings from the Popular Business Press)
Applications in Basic Marketing - Clippings from the Popular Business Press
Author: Jr. William D. Perreault, E. Jerome McCarthy
All of these clippings report interesting case studies and current issues that relate to topics covered in our texts and in the first marketing course.
ISBN-13: 9780072557985
ISBN-10: 0072557982
Publication Date: 2003
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
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