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Applications In Basic Marketing
Applications In Basic Marketing
Author: William D. Perreault, E. Jerome McCarthy, Jr., William Perreault
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week, Wall Street Journal, and Forbes. The articles are sorted by chapter and coordinate with the organization of the text.
ISBN-13: 9780075610298
ISBN-10: 0075610299
Publication Date: 6/29/1999
Pages: 240
Edition: 10th edition
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Publisher: McGraw-Hill Companies
Book Type: Paperback
Members Wishing: 0
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