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Search - The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,

The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
The Art of Writing Advertising Conversations with Masters of the Craft David Ogilvy William Bernbach Leo Burnett Rosser Reeves
Author: Denis Higgins
A McGraw-Hill Advertising Classic "What makes a great advertisement?" Nearly four decades ago, an unmatched group of five advertising pioneers first answered that question in The Art of Writing Advertising. Their entertaining and historically compelling answers will provide advertising professionals with valuable techniques for a...  more »
ISBN-13: 9780071410939
ISBN-10: 0071410937
Publication Date: 1/21/2003
Pages: 128
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Publisher: McGraw-Hill
Book Type: Paperback
Members Wishing: 0
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