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Search - Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Asking Questions The Definitive Guide to Questionnaire Design For Market Research Political Polls and Social and Health Questionnaires
Author: Norman M. Bradburn, Seymour Sudman, Brian Wansink
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated ...  more »
ISBN-13: 9780787970888
ISBN-10: 0787970883
Publication Date: 4/30/2004
Pages: 448
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Publisher: Jossey-Bass
Book Type: Paperback
Members Wishing: 0
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