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The Attention Economy: Understanding the New Currency of Business
The Attention Economy Understanding the New Currency of Business
Author: Thomas H. Davenport, John C. Beck
Thought provoking — -Time MagazineWelcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage...  more »
ISBN-13: 9781578518715
ISBN-10: 1578518717
Publication Date: 9/2002
Pages: 272
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Publisher: Harvard Business School Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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