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Au Contraire! Figuring Out The French
Au Contraire Figuring Out The French
Author: Gilles Asselin, Ruth Mastron
When Coca-Cola entered the French market with a hard-core bottom-line management style, they were met with boycotts in cafes and supermarkets. At the launch of Euro Disney in Paris, Mickey Mouse was greeted by angry protestors hurling tomatoes and eggs. Written for anyone interested in or interacting with the French, in Au Contraire!: Figuri...  more » Gilles Asselin and Ruth Mastron draw upon their own experiences as consultants … as well as that of expatriate students and professionals, to offer useful analysis and advice on French-American intercultural relations … this bilingual and bicultural author team explores what lies behind what we see: the assumptions, attitudes, patterns of thought and beliefs that make the French so French.

Au Contraire! provides context and perspective on what happens when Americans and the French come together at work, at home, and in any social setting, touching on issues like education, play, friendship, romance and politics. Featuring an in-depth case study of how pharmaceutical giant Rhone-Poulenc Rorer overcame challenges by fostering cross-cultural teamwork. With a quick and useful guide to social etiquette and professional guidelines for managers working in the United States and in France.
ISBN-13: 9781877864827
ISBN-10: 187786482X
Publication Date: 1/2001
Pages: 305
  • Currently 3.5/5 Stars.

3.5 stars, based on 1 rating
Publisher: Intercultural Press
Book Type: Paperback
Members Wishing: 1
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Every wonder why the French approach life as they do? This book gives comparisons of Anglo vs French thought processes - ingrained from childhood. Even Americans fluent in French do not thoroughly understand the nuances of the language, hospitality, friendship, professional relationships.

Becoming a francophile can be a lieflong pursuit or contained in 305 pages of Au Contraire! with added suggestions for further research if you are so inclined.

Planning to do business w/a French firm....planning a trip to France...planning to host a French exchange student...ease the process with Au Contraire!