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Search - The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
The Auction App How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Author: Leland Harden, Bob Heyman
How companies such as L. L. Bean and Sun Microsystems are using online auctions to help boost their bottom lines From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them t...  more »
ISBN-13: 9780071387354
ISBN-10: 0071387358
Publication Date: 4/16/2002
Pages: 304
Edition: 1
Rating:
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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