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Audience Analysis
Audience Analysis
Author: Denis McQuail
The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misund...  more »
ISBN-13: 9780761910015
ISBN-10: 0761910018
Publication Date: 7/28/1997
Pages: 176
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Publisher: SAGE Publications
Book Type: Hardcover
Other Versions: Paperback
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