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The B2B Agenda: The Current State of B2B Marketing and a Look Ahead
The B2B Agenda The Current State of B2B Marketing and a Look Ahead
Author: Fred Wiersema
The B2B Agenda lays out the dominant issues facing companies operating in business-to-business markets that are being reshaped by commoditization, innovation, global growth, new rivals and shifting buying behaviors, along with their implications and priorities for B2B marketing. Drawing on in-depth discussions, this rich exploration by the B2B L...  more »
ISBN-13: 9780988548800
ISBN-10: 0988548801
Publication Date: 11/14/2012
Pages: 66
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Publisher: Institute for the Study of Business Markets
Book Type: Paperback
Members Wishing: 0
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