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B2B Without the BS
B2B Without the BS
Author: Robert Bell, Louis Zacharilla
B2B Without The BS is a frank and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space. It starts with the idea that most of the marketing and sales rules we learn in classes or from colleagues are based on selling to consumers. The B2B world turns this on its head — which means that too...  more »
ISBN-13: 9780974452302
ISBN-10: 0974452300
Publication Date: 11/2003
Pages: 148
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Publisher: Alan/Anthony, Inc.
Book Type: Paperback
Members Wishing: 0
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