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BEN JERRY'S DOUBLE-DIP CAPITALISM: LEAD W/YOUR VALUES MAKE MONEY TOO CST : Lead With Your Values and Make Money Too
BEN JERRY'S DOUBLE-DIP CAPITALISM LEAD W/YOUR VALUES MAKE MONEY TOO CST Lead With Your Values and Make Money Too
Author: Ben Cohen, Jerry Greenfield
"If it's not fun, why do it?" For many years Ben & Jerry's has donated 7.5 percent of its annual pretax profits to charitable causes -- the highest percentage of any publicly-held company. Yet the company has become an even more powerful agent for social change by embracing a "values-led" business philosophy. Values-led business is based on the...  more »
ISBN-13: 9780671575342
ISBN-10: 0671575341
Publication Date: 5/1/1997
Edition: Abridged
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Publisher: Audioworks
Book Type: Audio Cassette
Members Wishing: 0
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