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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
The Back of the Napkin Solving Problems and Selling Ideas with Pictures
Author: Dan Roam
A bold new way to tackle tough business problems -- even if you draw like a second grader — When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the ...  more »
ISBN-13: 9781591841999
ISBN-10: 1591841992
Publication Date: 3/13/2008
Pages: 288
Rating:
  • Currently 3.5/5 Stars.
 2
3.5 stars, based on 2 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
Members Wishing: 5
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