Banking on Relationships Author:Paul Siegel In today’s crowded banking industry, the key to competitive advantage lies in personalized customer service. Banking On Relationships provides 10 market-proven operating principles for banks to create mutually beneficial relationships with customers at every touch point—marketing, sales, customer service, and field supp... more »ort. As aggressive competition and strict cost-cutting initiatives combine to make customer retention more difficult than ever, the book’s focus on integrating people, process, and technology is both valuable and unique.« less