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The Barclays Guide to Franchising for the Small Business (Barclays Small Business Series)
The Barclays Guide to Franchising for the Small Business - Barclays Small Business Series Author:John Stanworth, Brian Smith Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems - a large intital outlay, unsocial hours, lack of control - it can be highly profitable. This book has been written with the specific aim of providing advice to business people who may be considering franchising as a means of expansion... more » as well as to those who are looking to take up a franchise as an entry point into business. It examines the vast range of businesses that can be franchised, from hamburgers to computers, and outlines the comparative strengths and weaknesses of franchising from the viewpoints of all parties. It defines the steps involved and the issues business people must consider and includes tips on how to select the right franchise. It examines the processes involved in setting up as a franchisor, from market testing through to the final business product and explains the relationship between franchises and franchisor in an sample legal contract.« less