Susan D. (mom2nine) reviewed The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand on + 342 more book reviews
Writing this review is not easy for me, as I have no interest in starting my own business and certainly not in sales. I do, however, agree with the theory behind Barefoot wines, so was curious about how the company started. One of their theories was that wine should be fun, not highbrow and one should be able to pronounce the name and afford a bottle. I whole-heartedly agree. The owners consistently did the "right thing"- all of those character things that one teaches his children- and it worked.
This book is meant as encouragement to new or want-to-be businesses. It would be excellent for that market. The reason why I say that is because it kept my interest and even had me telling family members about it. High praise, indeed, considering my first sentence.
I received this book through a goodreads.com contest with the expectation of a fair/unbiased review.
This book is meant as encouragement to new or want-to-be businesses. It would be excellent for that market. The reason why I say that is because it kept my interest and even had me telling family members about it. High praise, indeed, considering my first sentence.
I received this book through a goodreads.com contest with the expectation of a fair/unbiased review.
