Barry Libert (born 1954) is an American business executive, author, and speaker based in Boston, Massachusetts who specializes in social technologies, change management, and business strategies to facilitate HR, marketing, and customer support processes. Libert is the chairman of the board of directors of Mzinga, a social software company that provides technology and services to enterprise-level customers. Libert was the founder of one of Mzinga’s predecessor companies, Shared Insights, in 2001. He also serves on the board of directors of Innocentive and The SEI Center for Advanced Studies in Management at the Wharton Business School of the University of Pennsylvania.
Libert, in late 2010, wrote his fifth book on the value of social networks and on-line communities, interactions and communications in organizations. The book - Social Nation - was published by John Wiley & Sons. His basic premise is that it is time for all organizations and their leaders to treat their employees and customers, partners and investors, the way they treat their friends, families and neighbors in order to help their constituents achieve their full potential and in so doing, their own. This book and its reviews can be found at http://www.amazon.com/Social-Nation-Customers-Motivate-Employees/dp/047059926X/ref=cm_cr_pr_product_top.
Libert is also the author of more than 10 e-books on the value of crowdsourcing, opensourcing and word of mouth marketing. These titles can be found at http://www.amazon.com/Barry-Libert/e/B001H6MZB8/ref=sr_tc_img_2_0?qid=1286495110&sr=1-2-ent.
In 2007, Libert co-authored the book We Are Smarter Than Me with Jon Spector using the Wiki-based contributions of more than 4,000 people to illustrate how businesses can profit from the wisdom of crowds. Prior to publishing We Are Smarter Than Me, Libert also published Value Rx: How to Make the Most of Your Organization's Assets and Relationships (2001) and Cracking the Value Code: How Successful Businesses Are Creating Wealth in the New Economy (2000).
Libert’s fourth book, Barack, Inc.: Winning Business Lessons of the Obama Campaign, was published in January 2009. The book describes Barack Obama’s election campaign as a business model that encourages corporate leaders to embrace change and social technologies.