Barry Schwartz (born 1946) is an American psychologist. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He frequently publishes editorials in the New York Times applying his research in psychology to current events.
Why More Is Less, Ecco, 2004. (ISBN 0-06-000568-8, ISBN 0-06-000569-6) General thesis is that more choice doesn't mean better options or greater satisfaction.
Psychology of Learning and Behavior, with Edward Wasserman and Steven Robbins
The Costs of Living: How Market Freedom Erodes the Best Things in Life, Xlibris Corporation, 2001. (ISBN 0-7388-5251-1)
Learning and Memory, with Daniel Reisberg
The Battle for Human Nature: Science, Morality and Modern Life
Behaviorism, Science, and Human Nature, with Hugh Lacey, W. W. Norton & Company, 1983. (ISBN 0-393-01585-8)