Skip to main content
PBS logo
 
 

Search - Basic Marketing: European Edition: A Global Managerial Approach

Basic Marketing: European Edition: A Global Managerial Approach
Basic Marketing European Edition A Global Managerial Approach
Author: E. Jerome McCarthy
"Basic Marketing, European Edition" is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful US edition, offering a unique European perspective on marketing thought. Structured around the classic "4Ps" organization, the book offer...  more »
ISBN-13: 9780256204025
ISBN-10: 0256204020
Publication Date: 1/1/2000
Pages: 736
Edition: 13th
Rating:
  ?
0 stars, based on 0 rating
Publisher: Irwin Professional Publishing
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2025 PaperBackSwap.com. All Rights Reserved.