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Basic Marketing Learning Aid
Basic Marketing Learning Aid
Author: William D., Jr. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student?s problem-solving skills in marketing.
ISBN-13: 9780073361925
ISBN-10: 0073361925
Publication Date: 11/19/2008
Pages: 480
Edition: 17
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Publisher: McGraw-Hill
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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