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Basic Marketing Research (Dryden Press Series in Marketing)
Basic Marketing Research - Dryden Press Series in Marketing
Author: Churchill
This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
ISBN-13: 9780030983672
ISBN-10: 0030983673
Publication Date: 8/1995
Pages: 863
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Publisher: Harcourt
Book Type: Hardcover
Members Wishing: 0
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