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Basic Marketing Research
Basic Marketing Research
Author: Gilbert A. Churchill
This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.
ISBN-13: 9780030072772
ISBN-10: 0030072778
Publication Date: 1/1988
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Publisher: Harcourt Brace College Publishers
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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