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Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (MindTap Course List)
Basic Marketing Research Printed Access Card - with Qualtrics, 1 term 6 months - MindTap Course List
Author: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing...  more »
ISBN-13: 9781337100298
ISBN-10: 1337100293
Publication Date: 8/11/2017
Pages: 352
Edition: 9
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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