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Basic Marketing
Basic Marketing
Author: William D. Perreault
This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework wh...  more »
ISBN-13: 9780072362831
ISBN-10: 0072362839
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Publisher: Mcgraw-Hill College
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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 jpbathome avatar reviewed Basic Marketing on
Good college level textbook on this subject.



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