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Basic Marketing (Canadian)
Basic Marketing - Canadian
Author: William Perreault, E. Jerome McCarthy, Jerome E. McCarthy
This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework wh...  more »
ISBN-13: 9780256128147
ISBN-10: 0256128146
Pages: 368
Edition: 7th
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Publisher: Irwin Professional Publishing
Book Type: Paperback
Members Wishing: 0
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