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Basic Media Writing
Basic Media Writing
Author: Melvin Mencher
The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant...  more »
ISBN-13: 9780697353689
ISBN-10: 0697353680
Publication Date: 7/10/1998
Pages: 528
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Publisher: Mcgraw-Hill College
Book Type: Paperback
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