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Search - Beetle Mania, or How I Learned to Stop Worrying and Love the Bug: A History and Celebration of an Unlikely Icon

Beetle Mania, or How I Learned to Stop Worrying and Love the Bug: A History and Celebration of an Unlikely Icon
Beetle Mania or How I Learned to Stop Worrying and Love the Bug A History and Celebration of an Unlikely Icon
Author: Alessandro Pasi
Volkswagen. The name means "people's car" in German, which would certainly be just another bit of trivia, barely capable of arousing even a passing interest, except for its absolute accuracy, remarkable in the modern marketing lexicon of dazzling product names and slogans for its simple, irrefutable truth. For if any car is truly of the people, ...  more »
ISBN-13: 9780312265243
ISBN-10: 0312265247
Publication Date: 11/10/2000
Pages: 144
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 1 rating
Publisher: Thomas Dunne Books
Book Type: Hardcover
Members Wishing: 0
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