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Being Direct : Making Advertising Pay Direct
Being Direct Making Advertising Pay Direct
Author: Lester Wunderman
Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest direct marketing organization in the world, with billings in excess of $1.5 billion and 65 offices in 36 countries. This is his own story, in his own...  more »
ISBN-13: 9780609000106
ISBN-10: 0609000101
Publication Date: 8/31/1996
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Publisher: Random House Value Publishing
Book Type: Hardcover
Members Wishing: 0
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