Mallory reviewed Ben & Jerry's Double-Dip: How to Run a Values-Led Business and Make Money, Too on + 32 more book reviews
This book was totally engrossing and highly readable. A really fascinating view into the way they built this socially responsible business from the ground up. They're really good about admitting their flaws and failings as well as their strong-points and successes. It's a great book from both a business perspective as well as a consumer perspective.
