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Benetton: The Family, the Business and the Brand
Benetton The Family the Business and the Brand
Author: Jonathan Mantle
Benetton is the story of an extraordinary family and the business they have built from humble origins to a skilfully orchestrated worldwide phenomenon. No other team name has such an ability to charm and shock, to subvert and yet preach conformism, to blend radicalism with capitalism, as Benetton. Behind the united colors and the seamless...  more »
ISBN-13: 9780751529975
ISBN-10: 0751529974
Publication Date: 7/1/2000
Pages: 337
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Publisher: Little, Brown Book Group
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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