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The Best of Branding: Best Practices in Corporate Building
The Best of Branding Best Practices in Corporate Building
Author: James R. Gregory
In The Best of Branding, branding pioneer Jim Gregory publishes --for the first time ever--findings from his revolutionary Corporate Branding Index®. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, an...  more »
ISBN-13: 9780071403290
ISBN-10: 0071403299
Publication Date: 10/21/2003
Pages: 288
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Publisher: McGraw-Hill
Book Type: Hardcover
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