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Beyond Ballyhoo: Motion Picture Promotion and Gimmicks
Beyond Ballyhoo Motion Picture Promotion and Gimmicks
Author: Mark Thomas McGee
William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. T...  more »
ISBN-13: 9780899504353
ISBN-10: 0899504353
Pages: 253
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Publisher: McFarland & Company
Book Type: Library Binding
Other Versions: Paperback
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