Big Bang Marketing for Spas Author:Saul Fruchthendler, Judy Colbert Big Bang Marketing for Spas lists more than 100 ways to promote a resort, destination, or day spa for little or no money. Ideas include bartering, publicity via news releases and promotions, advertising in print and electronically, in-spa promotions, dealing with spa employees and clients, and the Internet. Whether a spa has been in existence f... more »or years or is a start-up, whether it's alone in its market or one of many, it has to stay fresh in the minds of clients and would-be clients. Long-time professional marketers need new ideas and an occasional refresher suggestion. New marketers need all the help they can get. Big Bang Marketing for Spas provides that help.« less