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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
The Big DataDriven Business How to Use Big Data to Win Customers Beat Competitors and Boost Profits
Author: Russell Glass, Sean Callahan
Is big data big time? Or just big hype? The Big Data-Driven Business makes the case that big data is for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth.In an era when the customer ? both in the consumer wo...  more »
ISBN-13: 9781118889800
ISBN-10: 1118889800
Publication Date: 10/13/2014
Pages: 256
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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