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A Big Life In Advertising
A Big Life In Advertising
Author: Mary Wells Lawrence
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love wi...  more »
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ISBN-13: 9780743245869
ISBN-10: 0743245865
Publication Date: 4/29/2003
Pages: 320
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Publisher: Touchstone
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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