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Billions: Selling to the New Chinese Consumer
Billions Selling to the New Chinese Consumer
Author: Tom Doctoroff
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.Marketers of some of the world?s leading brands come to China with mistaken ideas ...  more »
ISBN-13: 9781403971692
ISBN-10: 1403971692
Publication Date: 12/13/2005
Pages: 240
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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