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The Birth of Internet Marketing Communications:
The Birth of Internet Marketing Communications
Author: Dan Steinbock
What were the first, most critical decisions that locked internet marketing on its current path of development? Steinbock interviewed the early key players and finds that contrary to conventional wisdom, the internet has been a "hard shell" right from the start. His book covers the entire field, from the seminal P&G "crisis" speech up through th...  more »
ISBN-13: 9781567203035
ISBN-10: 1567203035
Publication Date: 6/30/2000
Pages: 328
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Publisher: Praeger
Book Type: Hardcover
Members Wishing: 0
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