Blink : The Power of Thinking Without Thinking
Blink The Power of Thinking Without Thinking Author:Malcolm Gladwell How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of ... more »as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.« less
This book sat on my bookshelf for a few months before I picked it up and started reading. Once I got started, I was hooked. The chapters flowed smoothly and the information was presented in a story like format. What a relief to learn that too much information clogs up your ability to make a good decision. I also really enjoyed the chapter describing speed dating and how people choose a date. Never dry and boring; I'd recommend this book
The first half of this book is excellent ... a fascinating look at the way we think, make decisions, and process our unconscious thoughts. But it gets bogged down about midway, with examples that are way too long and complicated. It's almost as if he said what he wanted to say in the beginning, then had to pad the book in order to make it long enough. Still, worth reading even if you don't make it all the way through.
I honestly don't see what is the fascination with this author... Blink is incredibly repetitive in its basic premise and there is very little scientific evidence to his concept. Although the does refer to studies to support his viewpoint, it is the same 3 or 4 studies being reviewed again and again. I think this would have been a good white paper, to me, it felt like there was not enough original or in-depth content for a full book.