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The Blueprint For Franchising A Business
The Blueprint For Franchising A Business
Author: Steven S. Raab, Gregory Matusky
Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals t...  more »
ISBN-13: 9780471856177
ISBN-10: 0471856177
Publication Date: 10/29/1987
Pages: 256
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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