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Boo Hoo: $135 Million, 18 Months . . . A Dot.com Story from Concept to Catastrophe
Boo Hoo 135 Million 18 Months A Dotcom Story from Concept to Catastrophe
Author: Ernst Malmsten, Erik Portanger, Charles Drazin
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through al...  more »
ISBN-13: 9780099418375
ISBN-10: 0099418371
Publication Date: 6/1/2002
Pages: 385
Edition: New Ed
Rating:
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5 stars, based on 1 rating
Publisher: Random House UK
Book Type: Paperback
Members Wishing: 0
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