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Books for Sale (Publishing Pathways)
Books for Sale - Publishing Pathways
Author: Giles Mandelbrote, Michael Harris, Robin Myers
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online...  more »
ISBN-13: 9780712350853
ISBN-10: 0712350853
Publication Date: 12/1/2009
Pages: 256
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Publisher: The British Library Publishing Division
Book Type: Hardcover
Members Wishing: 0
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