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Brand Asset Management
Brand Asset Management
Author: Scott M. Davis
Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profita...  more »
ISBN-13: 9780787950774
ISBN-10: 0787950777
Publication Date: 6/9/2000
Pages: 300
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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