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Search - Brand Asset Management : Driving Profitable Growth Through Your Brands (The Jossey-Bass Business Management Series)

Brand Asset Management : Driving Profitable Growth Through Your Brands (The Jossey-Bass Business Management Series)
Brand Asset Management Driving Profitable Growth Through Your Brands - The Jossey-Bass Business Management Series
Author: Scott M. Davis
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." — — Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management...  more »
ISBN-13: 9780787963941
ISBN-10: 0787963941
Publication Date: 9/26/2002
Pages: 288
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Publisher: Jossey-Bass
Book Type: Paperback
Members Wishing: 0
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