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Brand Atlas: Branding Intelligence Made Visible
Brand Atlas Branding Intelligence Made Visible
Author: Alina Wheeler
An innovative, full-color compendium to branding’s best thinking from the world’s leading brand strategists and practitioners — A company’s brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevan...  more »
ISBN-13: 9780470433423
ISBN-10: 0470433426
Publication Date: 12/28/2010
Pages: 144
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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