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Brand Breakout: How Emerging Market Brands Will Go Global
Brand Breakout How Emerging Market Brands Will Go Global
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
World class marketing experts, Nirmalya Kumar and Jan-Benedict Steenkamp set out a cutting-edge plan for emerging market brands to achieve success in international markets. This best-selling, updated edition outlines eight strategies ? including the Asian tortoise route, from B2B to B2C, brand acquisition and leveraging cultural resources ? that...  more »
ISBN-13: 9781137467591
ISBN-10: 1137467592
Publication Date: 3/16/2015
Pages: 276
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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