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Brand Leadership: Building Assets In an Information Economy
Brand Leadership Building Assets In an Information Economy
Author: David A. Aaker, Erich Joachimsthaler
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by Brandweek as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aak...  more »
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ISBN-13: 9781439172919
ISBN-10: 1439172919
Publication Date: 4/27/2009
Pages: 368
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Publisher: Free Press
Book Type: Paperback
Other Versions: Hardcover
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